Application Open:
Full-Time
Job Purpose:
MBZUAI is looking for an experienced Head of Web & Campaigns to lead digital marketing efforts and oversee the university’s website strategy. This role will drive engagement and lead generation across key audiences consisting of students, researchers, faculty, and entrepreneurs by managing multi-channel campaigns, optimizing website UX/UI, and utilizing data-driven insights. The ideal candidate will collaborate with internal teams and external partners, manage budgets, and track performance through KPIs to ensure successful outcomes. This role requires a strategic leader with expertise in digital marketing and web development, join us in shaping the future of MBZUAI’s digital presence.
Key Responsibilities:
Campaign Execution:
- Lead the creation and execution of strategic, multi-channel marketing campaigns tailored for MBZUAI’s four key personas: students, researchers, faculty, and entrepreneurs.
- Develop and execute targeted campaigns for academic programs and university initiatives, utilizing data-driven insights to maximize impact and consistently surpass quarterly targets for acquisition.
- Utilize a diverse range of channels, including digital advertising, web marketing, paid search, email marketing, nurturing, webinars, and events, to enhance campaign performance.
Website Development & UX/UI Optimization:
- Oversee the optimization and continuous improvement of the university’s new website, focusing on enhancing user experience (UX) and interface design (UI).
- Collaborate closely with internal developers and external agency partners to ensure the website is developed, maintained, and updated following best practices in web development, SEO, and accessibility.
- Lead website content strategy and ensure alignment with brand guidelines, enhancing the institution’s digital presence.
KPI’s & Analytics:
- Define, enhance, and monitor Key Performance Indicators (KPIs) to measure the success of web and campaign initiatives.
- Generate and present regular dashboards and reports to leadership, providing comprehensive insights into campaign performance and website analytics.
- Utilize SFDC and web analytics tools (e.g., Google Analytics) to inform decisions and optimize performance.
Operational:
- Collaborate closely with content marketing, technical marketing, communications, creative, and other internal teams to align web content and marketing efforts with conversion funnel opportunities.
- Manage external vendors and agencies contracted for specific web development or campaign execution tasks, overseeing work against contract criteria.
- Conduct market research to stay informed about industry trends, competitor strategies, and best practices in digital marketing and web development.
- Manage the web and campaigns budget effectively, allocating resources to achieve strategic objectives.
- Mentor and lead the web and campaigns team to foster a culture of excellence.
Institutional Strategy:
- Ensure web and campaign priorities and plans fully align with department and university objectives.
- Provide timely data and reports to management, recommending operational improvements to support planning and decision-making.
- Monitor performance results, identify areas for improvement, and take corrective action as needed.
People Management:
- Establish performance objectives for direct reports, manage and monitor performance, and conduct appraisals.
- Mentor and coach direct reports to achieve their functional and operational goals, providing support and addressing performance deficits.
- Ensure optimal staffing and support learning and development needs within the team.
Stakeholder Management:
- Manage collaboration with internal stakeholders (e.g., Events, Global Engagement, Summer School, various departments) to support their objectives through web presence and campaigns, ensuring alignment with MBZUAI’s overall communications strategy.
- Liaise with external stakeholders, including government entities and vendors, ensuring compliance and effective partnership management.
Other Duties:
- Carry out all other duties as reasonably directed by the line manager and senior divisional manager that are commensurate with these functional objectives.
Academic Qualifications:
- A bachelor’s degree in marketing, digital media, communications, business administration, or a related field is required.
- A postgraduate qualification is preferred.
Professional Experience:
Essential
- At least 10+ years of experience in developing and executing successful, data-driven digital marketing campaigns, preferably within higher education, B2C, or technology sectors.
- Proven experience in website management, including overseeing development projects, UX/UI optimization, and SEO/SEM implementation.
- Strong experience and fluency in inbound marketing strategies.
- Experience in a leadership or management role, guiding marketing or web professionals.
- Proficiency in web analytics tools (e.g., Google Analytics) and marketing automation platforms.
- Strong analytical and creative thinking skills for strategy development and problem-solving.
- Excellent communication and interpersonal skills for effective stakeholder collaboration.
- Up-to-date knowledge of current and online marketing techniques and best practices.
- Verbal and written English language proficiency at a very high level.
Preferred
- Experience successfully working in the UAE or an international environment.
